How it works
What we do
We take the guesswork out of feeding your pet. Tell us about your dog or cat, and we recommend a monthly plan of premium food and essentials made for their age, breed and weight — delivered to your door.
Tell us about your pet
Answer a short quiz: dog or cat, name, age, breed and weight. It takes about two minutes.
Get your recommended plan
We match your pet to the right life stage — puppy, kitten, young, adult or senior — and show you three plans to choose from: Basic, Comfort or Premium.
Delivered to your door every month
Subscribe and your plan arrives monthly with free shipping across the US.
What’s in each plan
Every plan is built around your pet’s life stage. The more you add, the more complete the care.
Basic
- Premium dry food
- Chew toy
Comfort
- Everything in Basic
- Kabobs chews
- Shampoo
Premium
- Everything in Comfort
- Multivitamin chews
- Harness
Why pet parents choose us
Made for your pet
Plans follow your pet’s age, breed and weight, not a one-size-fits-all bag.
Vet-developed
Our meal plans are created with veterinary guidance, with premium ingredients.
Free shipping, no hassle
Your plan is delivered monthly with free shipping across the US.
Good for animals everywhere
We donate 10% of every purchase to animal welfare organizations.